Close Brothers Motor Finance has confirmed the appointments of Carl Birch and Joe Brown as Motorcycle Development Managers, specialising in motorcycle finance.
As Close Brothers Motor Finance (CBMF) reinforces its commitment to the motorcycle industry as part of a long-term plan, Carl and Joe will play a key role in driving the team forward as it becomes part of the core sales division. As part of this integration, account managers will work with dealers in smaller, more focused regions to ensure partner businesses benefit from increased face-to-face support.
Having previously worked for notable industry names such as GardX and Sytner Group, Carl has been at CBMF for more than 8 years, where he has built an impressive track record working with dealers across the South West, helping them to grow their businesses with tailored funding solutions. In his new role, Carl will be responsible for business development in the North, and will be focused on coaching and equipping CBMF’s highly skilled account managers with the insight and expertise needed to thrive in the motorcycle market.
Following nearly 10 years at Motorcycle News, Joe has also been with the CBMF team for 8 years covering the South East, where he has developed a strong reputation as a senior motorcycle specialist, as well as a deep expertise in the motorcycle finance market, becoming a trusted partner to our dealership network. Joe will be leading business development in the South and will be responsible for providing and empowering account managers with the knowledge and tools needed to excel in the motorcycle finance industry.
Carl Birch, Motorcycle Development Manager at Close Brothers Motor Finance, comments: “Developing strong relationships built on trust and being there for our dealers when they need it most is crucial to strengthening our presence and expanding our specialist capabilities.
“I am passionate about the sector and committed to dealer success, I will be working to ensure our teams deliver exceptional service, deep market understanding, and sustainable growth for our partners”
Joe Brown, Motorcycle Development Manager at Close Brothers Motor Finance, added: “My approach has always been rooted in integrity, industry knowledge, and a genuine commitment to supporting the growth of the motorcycle sector.
“I’m looking forward to driving new partnerships, and continuing to elevate the support we provide to dealers with an insight led approach across the UK, by cultivating long-standing relationships and delivering exceptional service.”
John Cassidy, Managing Director at Close Brothers Motor Finance, said: “The additions of Carl and Joe to our core sales team as motorcycle specialists emphasises our commitment to supporting dealers in the market. They will both play a vital role in shaping the future of motorcycle finance within the business, reaffirming our commitment to our dealer partners by providing unrivalled support and contributing to long-term success.”
