Leading independent vehicle finance company Close Brothers Motor Finance has chosen Intelligent Motoring as its preferred GAP insurance partner. The collaboration will enable Close Brothers Motor Finance to offer all customers a 5-star Defaqto rated GAP offering, via Intelligent Motoring’s consumer-facing brand, MotorEasy.
Intelligent Motoring was appointed as the exclusive provider for GAP insurance following a rigorous tender process. It was awarded the prestigious five-year contract for best-in-class product value, IT platforms, commercial flexibility, and its innovative approach to the market.
Close Brothers Motor Finance’s 8,000-strong dealer and broker partners will continue to have priority in offering GAP to their car buyers, with the Intelligent Motoring customer support team only contacting consumers following an agreed grace period.
Customers can access Intelligent Motoring’s car ownership portal once their policy has begun, where they’re able to access their GAP insurance policy documentation.
Duncan McClure Fisher, CEO of Intelligent Motoring commented, “With car prices at historically high levels, GAP insurance is proving an increasingly popular add-on product. For a comparatively low monthly fee, car owners have the reassurance they can pay-off outstanding finance and afford a replacement car in the event of an insurance write-off.
“GAP insurance and any other add-on products purchased through our portal, also provide data on ownership cycles. It effectively builds a 360-degree picture on the car owner, from when they purchased, their ongoing maintenance schedules and ultimately the countdown to their eventual next vehicle. This in turn enables our partners to advertise dealer stock to customers actively in the market. Providing ownership visibility empowers our partners to build profitable, lasting customer relationships for the benefit of their businesses and customers.”
Alex Griffin, Director of Product at Close Brothers Motor Finance, said: “Our partnership with Intelligent Motoring will enhance our GAP insurance offer to both dealer partners and their customers. For dealers, this gives them a second-to-none offering during the sales process whilst customers benefit from complete financial peace-of-mind. A win-win for sellers and buyers alike.”
