Drivers are divided over the role of technology in cars, according to the latest research from Close Brothers Motor Finance (CBMF).
While many are embracing advanced features, a significant number feel overwhelmed, raising concerns about safety and usability. The research highlights a clear disconnect between the technology available in new cars and what drivers actually use. While a third (34%) of drivers report using some of the tech in their vehicles, just 21% claim to use all of it. This suggests a widespread underutilisation of features that are often key selling points.
Drivers expressed a mix of appreciation and frustration, with 31% agreeing that modern technology improves the driving experience. However, a notable 25% believe that cars now have too many features, pointing to a sense of digital overload. 18% of drivers find large infotainment screens distracting, while 16% are bothered by driver alerts. This is closely followed by 15% who feel frustrated over the lack of physical buttons.
Over one in eight (13%) find virtual dashboards hard to read and the same number stated that systems are too complicated to use, which - coupled with the distraction of screens - causes concerns for safety. As a result, 13% of motorists agree that modern technology in cars increases the risk of accidents.
John Cassidy, Managing Director of Sales at Close Brothers Motor Finance, added: “These findings highlight a critical opportunity for the automotive industry to better support consumers. Dealers can play a crucial role by providing more comprehensive guidance and training on new vehicle technology, ensuring customers feel confident and safe behind the wheel.
“The insights can also help dealers make more informed decisions about which vehicles to stock, creating a valuable roadmap for dealers to not only improve the customer experience but also to stock vehicles that truly meet the needs of today's drivers, aligning their inventory with customer preferences for simpler, more intuitive interfaces.”
